The Seven Deadly Sins of SEO

SEO is an experimental field.

When your website is at the mercy of an elusive algorithm, it opens up the playing field to innovate and push the boundaries on traditional tactics and “best practices.”

More time, tools, and details on the page experience update

Last November we announced that the page experience ranking change will go live on Google
Search this year, in what we’re calling the “page experience update”. To help publishers and
site owners improve their page experience and prepare, today we’re announcing a few key updates.

Upcoming changes to FeedBurner

Feedburner is making several upcoming changes to support the product’s next chapter. This post describes what you can
expect to change and what you can do now to ensure you’re prepared.

Announcing the Sustainable Monetized Websites video series

The new series Sustainable Monetized Websites is now available on the Search Central and the Google AdSense YouTube channels.
This series focuses on the best practices for people who create or manage content online and monetize it, acknowledging how
challenging this can be and assisting them with resources and focus areas.

Expanding support for APAC Search Central Help Communities

As we’ve been continuously working to improve support for website owners in more language
markets, we’re very excited to announce the opening of our Chinese, Korean, Vietnamese, and
Thai Search Central Help Communities with support from a global team of community managers
that are dedicated to helping Product Experts.

What creators should know about Google’s product reviews update

Google Search is always working to show the most useful and helpful information possible,
through testing, experimenting, and review processes. From this, we know people appreciate
product reviews that share in-depth research, rather than thin content that simply summarizes
a bunch of products. That’s why we’re sharing an improvement to our ranking systems,
which we call the product reviews update, that’s designed to better reward such content.