How Your Outreach Practices Should Change During and After a Pandemic

They shouldn’t. 

Going into this year, who would have guessed what was to come. I don’t think I need to list out why 2020 has been wild. People and businesses alike have felt their share of impact and have made huge strides to adapt to a new norm. If part of your SEO or online marketing strategy includes building worthwhile links — which requires good, manual outreach — you may find yourself asking, “What changes should I make to my outreach campaign?”

Index Coverage Data Improvements

Based on the feedback we got from the community, today we are rolling out significant improvements to the Index Coverage report so you’re better informed on issues that might prevent Google from crawling and indexing your pages. The change is focused on providing a more accurate state to existing issues, which should help you solve them more easily.

SEO vs PPC: Two Will Enter – Two Will Win

The biggest question from a digital marketing perspective has always been: SEO vs. PPC, which one is better? Can they work together? Are they always going to butt heads? Which one do I invest in? I NEED HELP! 

Well, let’s try to break this down together and find the answer to our question.