As your online business grows, it becomes obvious how important content marketing is for your business. And even if you’re the one working on your business’ strategy or you hire an agency to help you out, one thing is clear: you need to know the full list of content marketing services your company needs. […]
Last week we changed our name to Google Search Central and published our new central site. As part of this site migration, we’re also consolidating the Google Webmaster Blogs into one place on the new site. Today, we’re announcing that this page within the Google Search Central site is the new home for our blog. We migrated all of the archived blog posts, dating back to 2005.
Merriam-Webster claims the first known use of the word “webmaster” was in 1993, years before Google even existed. However, the term is becoming archaic, and according to the data found in books, its use is in sharp decline. A user experience study we ran revealed that very few web professionals identify themselves as webmasters anymore. They’re more likely to call themselves Search Engine Optimizer (SEO), online marketer, blogger, web developer, or site owner, but very few “webmasters”.
This past May, we announced that page experience signals would be included in Google Search ranking. These signals measure how users perceive the experience of interacting with a web page and contribute to our ongoing work to ensure people get the most helpful and enjoyable experiences from the web. In the past several months, we’ve seen a median 70% increase in the number of users engaging with Lighthouse and Page Speed Insights, and many site owners using Search Console’s Core Web Vitals report to identify opportunities for improvement.